ARLA FOODS
I worked across Arla Food’s extensive range of brands.
The work ranges through OOH, print, experiential, shopper and social.
Castello - Feed Your Senses
Our task was to bring each cheese to life within environments that emphasise the sensations of Castello Gouda range and use colours and textures to appeal to different senses. We came up with the idea of using the background to really bring the flavours to life, whilst also ensuring the brand maintained a premium feel.
Arla Cooking Cheese - make it epic
We decided to appeal directly to peoples’ taste buds with a campaign that dramatises both the taste and social benefits of using Arla’s reliably delicious cooking cheese.
The aim of the campaign was to make people feel ‘I want to make that tonight’, based on the insight that our target audience take particular pride in creating shareable dishes for friends and family.
Apetina - devour veg
Created the ‘Devour Veg’ campaign to show that Apetina cheese is the perfect accompaniment for any veggie dish going, from salads to big heartwarming dishes. Art directed & wrote copy for this campaign.
Cocio - What The Finland?
Coming off Cocio’s fun 2018 campaign: ‘Make Denmark Happy Again’, we were briefed to create a campaign that celebrated the fact that Denmark had risen back up the world happiness charts to number two, but there was still one country in their way to regaining top spot...we only had one question.
This campaigned rolled across social platforms and as a banner ad in Denmark.
Arla Cheese - START YOUR DAY STRONG
Arla wanted a new visual approach in their print campaigns that showed the variety of usage for their cream cheese.
I created a grid format that was eye catching yet showed a vast array of use of the product in both copy and food photography.
