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Secret Weapon

SECRET WEAPON

Pitch win and campaign as creative lead for Optimum Nutrition x McLaren.

 

Off the back of winning the 2024 Constructors Championship, many wondered what McLaren’s secret weapon was. Was it new engineering? Was it some sort of secret technology developed in the secretive Technology Centre? No, it was the people that power the team, powered themselves with brilliant nutrition and the man who makes all their nutrition needs… Blake The Shake.

Directed by Luke Brookner at Sticker.

Accompanying the hero film is a 5 part content series featuring Oscar Piastri and the McLaren pit crew discussing the weird and wonderful in a localised race based interview format.