Shelter #NoHomeKit

Home means everything in football. And in a time where 185,000 households have been made homeless since the start of the pandemic, ‘home’ has never meant so much.

#NoHomeKit invites teams, players and fans of football alike to ditch their home shirt for their away or third shirt on Boxing Day, a day where the meaning of ‘home’ is as central as ever.

With over 300 teams signed up, from the Premier League to the Vanarama League, and partnerships with brands from Puma to HSBC, #NoHomeKit seeks to raise awareness and drive donations to Shelter in a time it’s needed most.

The campaign won 5x Creative Circle awards, a shortlist for UK Campaign Of The Year at SIA, and made Official Selection at Berlin Commercial Awards.