Pitch win as creative lead.

The FA needed to reframe the Women’s Super League as the country’s most elite football league, rather than a charity case or a league based on female empowerment. Eve created the ‘Unstoppable’ campaign, overhauling the FA’s advertising output to showcase the elite quality, passion, and raw energy and competitiveness of the WSL.

The campaign was launched with the spot ‘It’s All Kicking Off’, directed by Cassie Brooksbanks at Great Guns and won Best Original Stand Alone at the Sports Industry Awards.

Season Campaign

Tthe ‘Unstoppable’ campaign overhauled the FA’s communication outputs. Visually strong and with punchy, unapologetic tone, it seeks to establish itself as a separate league to the Premier League, excellent in its own right, but with all the clubs and rivalries fans love.